![]() ![]() Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services potentially including selection of a target audience selection of certain attributes or themes to emphasize in advertising operation of advertising campaigns attendance at trade shows and public events design of products and packaging attractive to buyers defining the terms of sale, such as price, discounts, warranty, and return policy product placement in media or with people believed to influence the buying habits of others agreements with retailers, wholesale distributors, or resellers and attempts to create awareness of, loyalty to, and positive feelings about a brand. Advertising boards behind a rugby union match, showing the logos of the companies Nike, Peugeot, and Pétrole Hahn ![]()
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